Contradictions. (Contradissiòn in the Piedmontese slang)

You will love Piedmont for all and its opposite suit

Travelling across the most authentic Piedmont is a bit like flying. From the elegance of Turin architecture to the precise geometry of  the Langhe vineyards, from the aesthetics of the Lake Maggiore gardens to the wildflowers of the Alps, from the modern industry to the field work, from the valuable expertise of Valenza to the dog that digs after  sniffing a white Alba truffle, from the stern personality of Barolo to the Barbera Renaissance, from the strength of a garlic, oil, and anchovy dip to the style of a recipe by Savoy house, from art, which tells the social progress of the working class and the balance between nature and artifice, to the design, that projects our identity into the future.

We, the people of Piedmont, also represent a contradiction, being a bit “savage and wandering like Paolo Conte says in the song “Genova per noi”, but guys with big heart and sensitivities.

These oppositions strengthen our uniqueness and strong devotion to the attributes of excellence: it is what makes Piedmont a fine terroir that will surprise you, preserving and reviving its great tradition, day after day.

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