The mix between sea and hills.
You can ask “the dragon of the sea. tattooed in a Quadrato Pepper of Carmagnola . is doing what?”
The answer could be “the same as a fossilized seashell does on a hill”. This odd situation just confirms the course of history, in a region bathed by the sea, some million years ago, and later turned in a magnificent hill tracts, with Langhe and Monferrato, in the heart of a mountains crown.
This is Piedmont.
Hence the link between pepper and anchovy, that shows not only the reason of taste, but also a deep historical connection.